Das Race Goal, an Esports Competition Combining Soccer and RC Racing With The Virtual World held at BMW Welt, to Support United Nations Population Fund’s Mission

Popular esports personalities including Macaiyla from Cloud9, Olivia “Loeya” Sigg from Fnatic, Cailee "Cailee" Hastings from G2 Esports, and Johan "N0tail" Sundstein from OG Esports will race at BMW Welt in Munich to raise awareness and funds for social investment programmes

LOS ANGELES, CA — 7 DECEMBER 2021 — LVL, an international venue and content brand for esports and gaming, today announced Das Race Goal, the world’s first entertainment and social investment platform that combines the physical aspects of traditional soccer and RC racing with the virtual world of gaming.

The first event supports the United Nations Population Fund (UNFPA), co-organizer of the event, in the goal of raising awareness and financial support for the Skills For Life programmes, aimed at empowering and expanding access to critical services like education and healthcare for youth, especially girls and young women, across Latin America and the Caribbean.

Das Race Goal will premiere on Twitch via lvlglobal on December 12 at 10am PST / 7pm CET, hosted by Mónica Ferro, Chief of the Geneva Office at UNFPA. Six teams of three players, each featuring an influencer, an esports personality and a young gamer from Latin America and the Caribbean involved in UNFPA initiatives will compete in a real-life stadium at BMW Welt, situated near the headquarters of BMW, in Munich.

BMW has ramped up its presence in international esports over the past years and is a strong supporter of Das Race GOAL! Influencers and personalities related to BMW Esports' United in Rivalry teams will join the event, among them Cloud9 content creator Macaiyla, top female Fortnite player Olivia “Loeya” Sigg from Fnatic, Rocket League content creator Cailee "Cailee" Hastings from G2 Esports, and co-founder of OG, Captain Johan "N0tail" Sundstein.

Using cutting-edge technology, custom-built cars will be remotely controlled via the Internet from all over the world. Players will be able to score goals, collect power-ups, and activate special effects in this futuristic gameplay. 

“We've seen in the past how much the global gaming community can achieve when we work together. Combining a unique entertaining real-life video game with an amazing cause is something that truly excites us and will definitely resonate with the gaming community. Plenty of memes and plenty of money for a good cause with the best esports teams joining in for the fun at an incredible venue that is BMW Welt— this is without a doubt the best form of entertainment on Twitch," commented Dorian Gorr, Managing Director of Veritas.

Das Race Goal is a social impact platform created to align with the UN’s 2030 Sustainable Development Goals. This event is the first in an ongoing joint effort created to bring awareness and funds to support the most left behind young people, to empower them to make informed choices about their bodies and lives, and to participate in transforming their families, communities, societies, and economic systems.

UNFPA’s Skills for Life programmes inform, protect, and support young people to grow up safely in countries like the Dominican Republic, Paraguay, Guatemala, Bolivia and Mexico. These programmes engage community leaders to run safe spaces for youth to learn about their human rights, their bodies and sexual and reproductive health, age-appropriate comprehensive sexuality education including their right to say ‘no’, how to promote gender equal norms in their lives and communities, and more.

“Investing in a girl or young woman is investing in her entire community and our common future. We are thrilled to see the gaming community rallying together to make a difference in the lives of young people, particularly women and girls, across Latin America and the Caribbean,” commented Dr. Natalia Kanem, UNFPA Executive Director. “This innovative partnership will reach a new generation of young leaders and help them create the world they want to see,” she added.

“This event that combines the digital and physical worlds is not just a one-time opportunity, but a longer-term partnership that has the potential to integrate social impact actions, backed by wide-ranging partnerships and collective commitment to address the needs, build the agency and advance the rights of people in all their diversity around the world aligned with the United Nations 2030 Agenda for Sustainable Development,” commented Thomas Fellger, icon group CEO and Founding Partner.  

For more information about Das Race Goal, please visit https://www.dasrace.com/. 

 

About LVL 

LVL is an international venue and content brand for esports and gaming, built and operated by Veritas Entertainment. The first LVL space is located in the heart of Berlin at Checkpoint Charlie. It’s a +2500m² entertainment space across two floors that includes a large LAN area, an event stage and esports arena as well as a cinema, training rooms, casual gaming stations, restaurant and a full-stack production studio from where their unique gaming and esports content is being created. The global expansion of LVL venues into other markets is set for 2021 and 2022. For more information, check out the LVL and Veritas websites, as well as LVL’s Twitter, Instagram, and TikTok.

About UNFPA

UNFPA is the United Nations sexual and reproductive health agency, formally named the United Nations Population Fund. UNFPA's mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA calls for the realization of reproductive rights for all and supports access to a wide range of sexual and reproductive health services, including voluntary family planning, quality maternal health care and comprehensive sexuality education.

About icon group

icon group is a global innovation group offering full-service innovation from idea to scale. Icon group consists of two entities Icon Impact, an international product innovation arm, and Icon Ventures, a $30M venture capital fund that invests in the ventures that enable traditional companies to reinvent their business models for the future. Icon group drives change across a range of industries, from automotive and consumer goods to financial services and health care. Since its inception, leading clients have included BMW, Bosch, OralB, and Henkel. icon group was founded in 2003 and is headquartered in Berlin, with offices in Munich, Ingolstadt, Los Angeles, Detroit, and Shanghai.

About BMW Esports

BMW has been collaborating with five of the world’s best teams as a partner in the classic League of Legends game since 2020. Cloud 9, FNATIC, FunPlus Phoenix, G2 Esports and T1 fly the BMW colours in the biggest events in the industry. The highlight of the first collaborative season in 2020 was the Worlds, in which G2 esports and FNATIC made it to the knock-out stage of the finals in the battle of the world’s best teams. G2 Esports even made it to the semi-final. The Dota 2 specialists OG Esports are a new addition to the ‘United in Rivalry’ squad as of 2021. The involvement in Esports gives BMW completely new touch points with a dynamic, rapidly growing community; making Esports an important future field for BMW marketing activities. BMW has prominent representatives in sim racing as well, and has integrated BMW SIM Racing into its racing programme as a standalone pillar. The BMW SIM Cups attract the world’s best sim racers, who do battle for wins, titles and attractive cash prizes in virtual BMW racing cars. BMW SIM Racing teams are taking part for the first time in 2021. BS+COMPETITION, G2 Esports, Team GB and Team Redline represent BMW on various simulation platforms.