Press Release
Fashion Retailer HM Supports UNFPA's Efforts to Raise Awareness about HIV Among Young People
21 May 2009
UNITED NATIONS — UNFPA, the United Nations Population Fund, has been selected by the international fashion retailer H & M (Hennes & Mauritz AB) as one of the contribution recipients of its 2009 Fashion Against AIDS campaign (FAA2). As part of a recently-established partnership, H&M will present 25 per cent of the FAA2 campaign donations to UNFPA to support HIV prevention projects in four countries: Bahrain, Egypt, Oman and Türkiye. The projects will be undertaken with Y-PEER—a groundbreaking youth-to-youth initiative pioneered by UNFPA.
Young people are at the centre of the global HIV epidemic, with an estimated 5.4 million youth living with the virus. UNFPA plays a leading role in programmes that provide young people with access to the information and services that would protect them against sexually transmitted infections, including HIV.
H&M has launched the FAA2 campaign with the charitable organization Designers Against AIDS. The campaign, according to H&M, aims to raise awareness on HIV and AIDS among youth through H&M’s celebrity-designed clothing and by sending positive safe sex messages.
Contact Information:
Omar Gharzeddine
www.unfpa.org
+1 212 297 5028
gharzeddine@unfpa.org
